Leading national yearbook publisher, Studio Source Yearbooks, debuted the first fruits of their partnership with their new video production agency; launching their “Culture of Support” integrated marketing campaign.
Studio Source Yearbooks officially kicked off a new evolution of the brand recently with a fresh look-and-feel, bringing to life a modern color palette and illustrations, the company said, adding “The ‘Culture of Support’ campaign signals the next chapter in our brand evolution work.”
“Our tagline from the day we launched Studio Source Yearbooks in 2011 was ‘Helping Independent School Photographers Stay Independent’ ,” says Mike Limbach, president, Studio Source Yearbooks. “For almost 100 years, local school photographers have played an integral role in all U.S. public and private schools. School pictures are used every day for student safety through products like ID Cards, safety cards, digital directories, and urgent safety initiatives like Amber Alerts. In addition, other industries rely on school photography for the creation of their products such as yearbooks, administration software, online learning and many more. School photography has been a staple for schools and parents across the United States for generations. We want to keep the school photography tradition alive and vibrant by supporting the efforts of Independent School Photographers across the country with the tools they, and their schools need to create and publish beautiful, keepsake yearbooks.”
The “Culture of Support” campaign showcases the unique yearbook publishing toolset available to Studio Source yearbooks customers, the company says, adding the integrated marketing will be the largest Studio Source Yearbooks brand campaign to date between the mix of content and a fully integrated media plan, across online and streaming video as well as digital partnerships.
“Both new and existing customers love the process of creating and publishing yearbooks on the Studio Source platform," Limbach said. "Our software, dashboard, extensive content catalog, e-commerce platform, 5-day turn time and wonderful support team make it easy and fun for photographers and their schools to create yearbooks."