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Research shows intent to buy photo merchandise from schools

Updated: Jun 1, 2023

At the recent Dscoop Edge St. Louis World Expo, a photo printing industry researcher provided some insight into the intentions of consumers to buy photo merchandise from their portraits.

For the first time, Rise Above Research executive David Haueter included some questions about professional photography in the annual consumer survey of photographic prints and merchandise, 2023 US Photo Merchandise Forecast. At the Photo Merchandise Market Trends & Opportunities session, Haueter noted:

"We asked people have you bought any photo products from a school in the last year. Twenty-two percent said they had. Thirty-one percent said they haven't but they're interested in doing. Thirteen to 17 years year olds for the most likely to buy, with 43% of them saying they bought a photo product from their school; they're probably not buying it. The parents paid for it of course but they're the ones that are initiating that purchase."

Young people aged 25-to-34 years are also highly interested in buying a product from a school. The 13-to-17-year-old demographic also spent more per order, at $62, compared to the average order of $54.

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