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SPOA Conference adds keynote speakers

The SPOA's International Conference for School Photography & Yearbooks offers an impressive array of keynote speakers on Thursday, July 13, in the Regency Ballroom, of the Hyatt Regency Greenville.


Arthur Greeno

Business leader Arthur Greeno will be the first keynote speaker at the SPOA International Conference for School Photography & Yearbooks at 8:30. Owner/operator of two Chick-fil-A restaurants in Tulsa, Oklahoma, Greeno overcame a tumultuous childhood to become a Guinness-World-Record-holding entrepreneur and leader.


Greeno is the author of two books - "Dysfunctional Inspiration: A Back Roads Journey to Success”, which tells the story of Green growing up and how he became the man he is today, and “Breaking Conformity”, which uses a story format to teach business principles he and co-author Bryan Smith have learned in their decades of leadership and business ownership.


Hans Hartman



At 9:30, Hans Hartman, an expert on market analysis in the photo & video industry will present, will present information on the possibilities of the imaging industry.


Hartman is president of Suite 48 Analytics, a boutique research firm focused on the photo & video industry, and chair of Visual 1st, an annual conference focused on promoting innovation and partnerships in the photo and video ecosystem. Prior to founding Suite 48 Analytics, Hartman was senior director of market research at multimedia software company, Nero, and director of product strategy at desktop publishing software company, Quark.


John Bradford

After the luncheon (also in the Regency Room), the third general session features John Bradford, a successful entrepreneur who is currently in his fourth term in the NC House of Representatives. He has insights to share about business leadership and how to be heard in government as a local business owner. He is the CEO and founder of PetScreening, one of the fastest-growing privately owned businesses in the United States. Bradford also invented and launched FidoAlert and TabbyAlert which is "amber alert" for pets. He uses his company's profits for good; Fido and Tabby Alert is a free lost and found service available to every pet owner in the United States and Puerto Rico. While serving in the NC legislature, Bradford has been a champion of initiatives to lower taxes and attract more businesses to North Carolina.


Jean Fruth

The fourth general session features Sony Artisan Jean Fruth, talking about her journey from grassroots photographer to professional. The session is at 3:15 p.m. As a student in New York City, she fell in love with photography. She then moved on to Healdsburg, Calif., where her focus turned to both in-studio portrait photography and on-location. Sports photography was her passion, though, and was soon photographing the crown jewels of Bay Area sports — the Giants, the A’s and the 49ers. Her portfolio quickly expanded when she was invited to Cooperstown, where she helped build the archive of the renowned National Baseball Hall of Fame & Museum. Fruth hit to all fields, contributing significantly to the museum’s exhibitions, official magazine, social media campaigns, and print advertisements, raising the Hall of Fame’s visual profile far and wide.

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