Jeff Frazine joins SPOA as director of exhibits and conference sales

School Photographers of America announced long-time photo industry executive Jeff Frazine is the association’s Director of Exhibit & Conference Sales.

Frazine has more than 35 years of photo industry sales and marketing experience. He started his career with X-Rite Inc., the market leader of color control instruments for quality control of film and paper processing, and he led their efforts to expand internationally. He later joined Photo Marketing Association as a new business development leader and liaison to the many suppliers that filled its show floor. Frazine created many new marketing opportunities for suppliers to reach the PMA audience with their message.

Later in his tenure at PMA, he managed several association boards including the Professional School Photographers Association (PSPA) and the Sports Photographers of America Association (SPAA). Since leaving PMA in 2015, he has helped several manufacturers and distributors launch products in to the school and sports photography markets as well as the photo retail and lab services segments.