Jeff Frazine joins SPOA as director of exhibits and conference sales
Gary Pageau- Oct 8, 2021
- 1 min read
School Photographers of America announced long-time photo industry executive Jeff Frazine is the association’s Director of Exhibit & Conference Sales.
Frazine has more than 35 years of photo industry sales and marketing experience. He started his career with X-Rite Inc., the market leader of color control instruments for quality control of film and paper processing, and he led their efforts to expand internationally. He later joined Photo Marketing Association as a new business development leader and liaison to the many suppliers that filled its show floor. Frazine created many new marketing opportunities for suppliers to reach the PMA audience with their message.
Later in his tenure at PMA, he managed several association boards including the Professional School Photographers Association (PSPA) and the Sports Photographers of America Association (SPAA). Since leaving PMA in 2015, he has helped several manufacturers and distributors launch products in to the school and sports photography markets as well as the photo retail and lab services segments.
Jeff Frazine’s extensive background in photo industry sales and leadership makes him a great fit for SPOA. His work with PMA and various associations shows a clear understanding of what drives growth in niche markets. For those in similar roles looking to boost visibility in today’s digital space, I’d recommend exploring technical SEO to strengthen online reach and connect with a wider audience. Targeted strategies like this can support long-term brand development, especially in specialized fields like school and sports photography.