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SPOA is working for the industry

Updated: Feb 21, 2023

In the next few weeks, you will see the significant investments SPOA has made for our members. As a true 501(c)(6) trade association, our commitment to serving this industry is unprecedented. Our boards, business partners, and members have built an incredible organization that is making universal changes to improve the industry and help increase awareness and participation in these great traditions.

Over the next few weeks you will see the following:

  • Dedicated training to industry desired topics by panels and industry experts

  • National purchasing power used to provide significant savings for our members

  • Website updates for the member portal - HR, Marketing, Legal, and Sales Boilerplate style documents to help make our members more successful

  • Industry Suppliers Catalog

  • National Photographic Awards Registration

  • Hall of Fame nominations

  • SPOA Board Elections nominations

  • National Yearbook Award nominations

  • Chairman's Award, President Award, and Rising Star Award nominations

  • SPOA Volume Photography Boot Camp

  • Dale Carnegie National Instructor Led Training Classes

  • Checkr Background Check National Partnership - 2023-24 Registration

  • Annual Conference Panel Speakers and Presenters Registration

  • Industry Report - Participation Best Practices

  • Foundation - Launch and how to participate from day one

  • Advocacy Letters and Support for your state and the states you do business in

  • Current SPOA members' SEO and listing stats

  • New Industry Standards for Volume and School Photographers

  • School Administrative Software Update and plans for Fall 2023

We are so excited about all the new member benefits and the momentum we have going into this spring. The power of SPOA and its members is and will forever help reshape the service and products we supply to schools and to parents for tomorrow.

As we all know, school photography is a service with more than a century of tradition. In the past 100 years, we have seen some tremendous innovation in our society. The world we live in is changing at a rapid pace. My question is, what new innovations will change the school photography and yearbook world in years to come? We all need to be advancing the industry forward while keeping a close eye and commitment to the rich traditions that we provide. This next year, we will be recognizing innovators and looking to help create a forward-thinking innovation council and encourage new ways to engage more families in our products and services. If this resonates with you or someone on your team, please email me immediately.


If you're on the sidelines watching, it's time to get in the game and join SPOA today! Have your voice heard and learn why so many school photography companies and yearbook companies are joining each and every day. We work year-round to service and to support our members and the industry. Your participation helps make our industry successful for years to come.








David Crandall

Executive Director

School Photographers of America

The National Trade Association for School Photography & Yearbooks

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