Updated: Sep 13
The national survey results are in for the 2023 Industry Report. This report will help you and your company understand the opinions and behaviors as it pertains to parents, school administrators, yearbook advisors and teachers for school photography and yearbooks this past season.
Following our early report launch at this year's SPOA conference, the School Photography Industry Report is back and better than ever. Brought to you as a joint initiative between Fotomerchant and School Photographers of America (SPOA), the national trade association for school photography and yearbooks.
We have been busy collecting and sorting data from over 44,000 survey respondents nationwide. Here's your chance to find out their opinions and thoughts on our industry's services.
If you would like a copy of the report, simply use the link below to download this incredible PDF filled with unbelievable data from parents and schools across the US. Thanks to our strategic partnership with Fotomerchant, we can make this possible for the entire industry. We also want to thank Inter-State Studios and Publishing Co. for printing complimentary copies for all attendees at this past year's International Conference on School Photography and Yearbooks.
For 2024, we plan to dive deep into two aspects of the survey. First, we plan to have a survey dedicated to non-buyers to understand why parents did not participate. Second, we plan to build a very methodical survey that focuses on different opinions and behaviors based on the age range of children for elementary, middle and high school yearbooks. Would you like to help be a part of the edits and new additions of questions and ideas? If so, please register below: